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  1. Gethar
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Marketing Strategy

Marketing & Community Growth Strategy

PreviousCurrent FinancingNextStrategic Partnerships

Last updated 3 months ago

A successful launch and expansion of Gethar require a strong marketing approach and an engaged community. To support this, a detailed marketing plan has been developed, backed by dedicated funding—as previously mentioned, 20% of the total token supply (600 million GTH) is reserved for marketing and partnerships.

These resources will fuel a multi-phase promotional strategy, which includes:

Social Media & Influencer Engagement

  • Active presence on Telegram, Discord, Instagram, and other platforms to engage the community with short videos, concept art, and sneak peeks.

  • Collaboration with crypto influencers, bloggers, and streamers who will discuss Gethar: Meet & Earn and share their beta impressions.

  • Articles and reviews on crypto and gaming media platforms, highlighting the advantages of Meet & Earn, such as Stellar’s low fees and the fusion of gaming and social interaction.

Community Growth & Referral Programs

  • Strong focus on community-building through interactive engagement and loyalty incentives.

  • Referral program rewarding users for inviting friends (bonuses in GTH tokens or exclusive NFTs).

  • Bounty campaigns where active community members earn tokens by:

    • Creating content (reviews, guides, video tutorials).

    • Translating materials into multiple languages.

    • Moderating chats and assisting newcomers.

  • Gamified marketing to nurture an early core of loyal supporters.

PR & Offline Events

  • Participation in major industry events: crypto conferences, game expos, and hackathons.

  • Live product showcases, networking, and speaking engagements to attract both users and business partners.

  • Negotiations are underway for representation at several top-tier crypto conferences next year.

  • Media partnerships:

    • Press releases on leading crypto and gaming news platforms.

    • Interviews with the founders.

    • Feature articles to boost brand recognition.

Launch & Post-Release Marketing

  • Massive promotional push during official launch (v1.0), including:

    • Airdrops of GTH tokens to new users, allowing them to start interacting with Gethar immediately.

    • Social media contests with valuable rewards.

    • Gameplay showcase streams to generate buzz.

  • Sustained marketing efforts post-launch:

    • Regular seasonal updates, special events, and collaborations to maintain engagement.

    • Periodic advertising campaigns and media coverage to attract new waves of users.